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Scan
Enter your URL and our scanner maps pages, forms, data layers, and consent signals.
Page inventory
Event detection
Consent state
Automate discovery, governance, deployment, and validation for GA4 and GTM with a single event-driven workflow.
A streamlined workflow that replaces weeks of manual work with automated precision.
Enter your URL and our scanner maps pages, forms, data layers, and consent signals.
AI analyzes your site and creates GA4 events, GTM tags, and governance rules.
Review the diff, make adjustments, and approve changes with full audit trails.
Push to GTM with built-in QA checks, rollback support, and continuous validation.
Purpose-built for teams who want clean data without the manual grind.
Playwright-powered scanner maps DOM, dataLayer pushes, and consent signals while honoring robots.txt and domain limits.
FastAPI agent builds GA4 events, GTM tags, confidence scores, and consent metadata for each workspace manifest.
Push approved changes to GTM with built-in rate limits, retries, and rollback support.
Scanner validation endpoint runs Playwright checks post-deploy and stores pass/fail reports with consent context.
Accept, reject, or edit events in the dashboard diff; approvals emit deployment events with version history.
Dashboards show manifests, deployment activity, event counters, and realtime status via Supabase + Inngest.
Explore our comprehensive feature set organized by functional area.
Comprehensive analytics tracking with automated event discovery and implementation.
Playwright-powered scanner maps DOM, dataLayer pushes, and consent signals while honoring robots.txt and domain limits.
FastAPI agent builds GA4 events, GTM tags, confidence scores, and consent metadata for each workspace manifest.
Automatically discover trackable events on your website including clicks, form submissions, and page views.
Validation endpoint runs Playwright checks post-deploy and stores pass/fail reports with consent context.
Streamlined Google Tag Manager deployment with guardrails and version control.
Accept, reject, or edit events in the dashboard diff; approvals emit deployment events with version history.
Inngest GTM worker calls the AI deploy endpoint with per-workspace rate limits, retries, and error handling.
Track all changes to your GTM containers with full version history and rollback capabilities.
Pre-built templates for common tracking scenarios including e-commerce, lead generation, and content engagement.
Work together seamlessly with role-based access and approval workflows.
Granular permissions for team members with admin, editor, and viewer roles.
Multi-step approval processes for GTM changes with notifications and audit trails.
Complete visibility into team activities with detailed logs and change history.
Organize projects into workspaces with separate settings, team members, and billing.
Built-in compliance features to meet GDPR, CCPA, and other regulatory requirements.
All tracking respects user consent preferences with built-in consent mode integration.
Data export and deletion requests handled automatically with audit trails.
Secure your account with TOTP-based two-factor authentication using any authenticator app.
Enterprise-grade single sign-on and user provisioning with Okta, Azure AD, and Google Workspace.
Connect with your favorite tools and platforms for seamless workflows.
Native GA4 integration for event tracking, measurement, and reporting.
Full GTM integration with container management, tag deployment, and version control.
Real-time notifications to your systems when events are deployed or validation fails.
Comprehensive REST API for programmatic access to all TagZen features.
Seamlessly integrate TagZen with your existing analytics stack.
Native GA4 integration for event tracking, measurement, and reporting.
Full GTM integration with container management and tag deployment.
Real-time notifications to your systems when events occur.
Comprehensive API for programmatic access to all features.
Export your analytics data to BigQuery for advanced analysis.
Get notified in Slack when deployments complete or issues arise.
See how TagZen compares to manual processes and other solutions.
| Feature | TagZenRecommended | Manual SetupSpreadsheets & GTM | Other ToolsBasic scanners |
|---|---|---|---|
| Autonomous site scanning | |||
| AI-powered measurement plans | |||
| One-click GTM deployment | |||
| Consent-aware validation | |||
| Version control & rollback | |||
| Real-time activity tracking | |||
| Team collaboration | |||
| GDPR/CCPA compliance tools | |||
| API access | |||
| Enterprise SSO/SCIM |
Join teams who are shipping GA4/GTM implementations in hours instead of weeks.