TagZen Build Log

Real-world learnings from automating analytics: GA4, GTM, and QA.

How to run a full tag QA before launch

A lightweight checklist to validate analytics before a release hits production.

Mon Nov 18 2024

Why analytics teams hate event spreadsheets

Static tracking plans rot fast; automated manifests keep shipping aligned with reality.

Tue Nov 12 2024

Why was TagZen built?

I just wanted to scratch an itch.

Thu Jul 18 2024